Sheila Sitalsing van de Volkskrant 3

In 1928 schreef Edward Bernays 'who pioneered the scientific technique of shaping and manipulating public opinion, which he called "engeneering of consent" in hoofdstuk 3 van zijn leerboek Propaganda: 'Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities, about the tariff, about the price of rubber, about the Dawes Plan, about immigration; who tell us how our houses should be designed, what furniture we should put into them, what menu we should serve at our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?'

Wie anders dan de journalist, de commerciele massamedia.
Sheila Sitalsing van de Volkskrant. Onthoudt die naam!