The Death and Life of Great American Newspapers
by JOHN NICHOLS & ROBERT W. MCCHESNEY
This article appeared in the April 6, 2009 edition of The Nation.
March 18, 2009
John Nichols and Robert W. McChesney were the founders, with Josh Silver, of Free Press, which has launched a campaign to save the news. Their book, Saving Journalism: The Soul of Democracy, will be published by New Press in the fall.
Communities across America are suffering through a crisis that could leave a dramatically diminished version of democracy in its wake. It is not the economic meltdown, although the crisis is related to the broader day of reckoning that appears to have arrived. The crisis of which we speak involves more than mere economics. Journalism is collapsing, and with it comes the most serious threat in our lifetimes to self-government and the rule of law as it has been understood here in the United States.After years of neglecting signs of trouble, elite opinion-makers have begun in recent months to recognize that things have gone horribly awry. Journals ranging from Time, The New Yorker, The Atlantic and The New Republic to the New York Times and the Los Angeles Times concur on the diagnosis: newspapers, as we have known them, are disintegrating and are possibly on the verge of extinction. Time's Walter Isaacson describes the situation as having "reached meltdown proportions" and concludes, "It is now possible to contemplate a time in the near future when major towns will no longer have a newspaper and when magazines and network news operations will employ no more than a handful of reporters." A newspaper industry that still employs roughly 50,000 journalists--the vast majority of the remaining practitioners of the craft--is teetering on the brink.
Blame has been laid first and foremost on the Internet, for luring away advertisers and readers, and on the economic meltdown, which has demolished revenues and hammered debt-laden media firms. But for all the ink spilled addressing the dire circumstance of the ink-stained wretch, the understanding of what we can do about the crisis has been woefully inadequate. Unless we rethink alternatives and reforms, the media will continue to flail until journalism is all but extinguished.
Let's begin with the crisis. In a nutshell, media corporations, after running journalism into the ground, have determined that news gathering and reporting are not profit-making propositions. So they're jumping ship. The country's great regional dailies--the Chicago Tribune, the Los Angeles Times, the Minneapolis Star Tribune, the Philadelphia Inquirer--are in bankruptcy. Denver's Rocky Mountain News recently closed down, ending daily newspaper competition in that city. The owners of the San Francisco Chronicle, reportedly losing $1 million a week, are threatening to shutter the paper, leaving a major city without a major daily newspaper. Big dailies in Seattle (the Times), Chicago (the Sun-Times) and Newark (the Star-Ledger) are reportedly near the point of folding, and smaller dailies like the Baltimore Examiner have already closed. The 101-year-old Christian Science Monitor, in recent years an essential source of international news and analysis, is folding its daily print edition. The Seattle Post-Intelligencer is scuttling its print edition and downsizing from a news staff of 165 to about twenty for its online-only incarnation. Whole newspaper chains--such as Lee Enterprises, the owner of large and medium-size publications that for decades have defined debates in Montana, Iowa and Wisconsin--are struggling as the value of stock shares falls below the price of a single daily paper. And the New York Times needed an emergency injection of hundreds of millions of dollars by Mexican billionaire Carlos Slim in order to stay afloat.
Those are the headlines. Arguably uglier is the death-by-small-cuts of newspapers that are still functioning. Layoffs of reporters and closings of bureaus mean that even if newspapers survive, they have precious few resources for actually doing journalism. Job cuts during the first months of this year--300 at the Los Angeles Times, 205 at the Miami Herald, 156 at the Atlanta Journal-Constitution, 150 at the Kansas City Star, 128 at the Sacramento Bee, 100 at the Providence Journal, 100 at the Hartford Courant, ninety at the San Diego Union-Tribune, thirty at the Wall Street Journal and on and on--suggest that this year will see far more positions eliminated than in 2008, when almost 16,000 were lost. Even Doonesbury's Rick Redfern has been laid off from his job at the Washington Post.
The toll is daunting. As former Washington Post executive editor Leonard Downie Jr. and Post associate editor Robert Kaiser have observed, "A great news organization is difficult to build and tragically easy to disassemble." That disassembling is now in full swing. As journalists are laid off and newspapers cut back or shut down, whole sectors of our civic life go dark. Newspapers that long ago closed their foreign bureaus and eliminated their crack investigative operations are shuttering at warp speed what remains of city hall, statehouse and Washington bureaus. The Cox chain, publisher of the Atlanta Journal-Constitution, the Austin American-Statesman and fifteen other papers, will padlock its DC bureau on April 1--a move that follows the closures of the respected Washington bureaus of Advance Publications (the Newark Star-Ledger, the Cleveland Plain Dealer and others); Copley Newspapers and its flagship San Diego Union-Tribune; as well as those of the once great regional dailies of Des Moines, Hartford, Houston, Pittsburgh, Salt Lake City, San Francisco and Toledo.
Mired in debt and facing massive losses, the managers of corporate newspaper firms seek to right the sinking ship by cutting costs, leading remaining newspaper readers to ask why they are bothering to pay for publications that are pale shadows of themselves. It is the daily newspaper death dance-cum- funeral march.
But it is not just newspapers that are in crisis; it is the institution of journalism itself. By any measure, journalism is missing from most commercial radio. TV news operations have become celebrity- and weather-obsessed "profit centers" rather than the journalistic icons of the Murrow and Cronkite eras. Cable channels "fill the gap" with numberless pundits and "business reporters," who got everything about the last decade wrong but now complain that the government doesn't know how to set things right. Cable news is defensible only because of the occasional newspaper reporter moonlighting as a talking head. But what happens when the last reporter stops collecting a newspaper paycheck and goes into PR or lobbying? She'll leave cable an empty vessel and take the public's right to know anything more than a rhetorical flourish with her.
The Internet and blogosphere, too, depend in large part on "old media" to do original journalism. Web links still refer readers mostly to stories that first appeared in print. Even in more optimistic scenarios, no one has a business model to sustain digital journalism beyond a small number of self-supporting services. The attempts of newspapers to shift their operations online have been commercial failures, as they trade old media dollars for new media pennies. We are enthusiastic about Wikipedia and the potential for collaborative efforts on the web; they can help democratize our media and politics. But they do not replace skilled journalists on the ground covering the events of the day and doing investigative reporting. Indeed, the Internet cannot achieve its revolutionary potential as a citizens' forum without such journalism.
So this is where we stand: much of local and state government, whole federal departments and agencies, American activities around the world, the world itself--vast areas of great public concern--are either neglected or on the verge of neglect. Politicians and administrators will work increasingly without independent scrutiny and without public accountability. We are entering historically uncharted territory in America, a country that from its founding has valued the press not merely as a watchdog but as the essential nurturer of an informed citizenry. The collapse of journalism and the democratic infrastructure it sustains is not a development that anyone, except perhaps corrupt politicians and the interests they serve, looks forward to. Such a crisis demands solutions equal to the task. So what are they?
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