De Commerciele Massamedia 250

The fact is that they are deceitful with no wish to deceive, not like Machiavellians, but with no consciousness of their deceit, and usually with the naiive assurance that they are doing something excellent and elevated, a view in which they are persistently encouraged by the sympathy and approval of all who surround them. 


(Tolstoy, On Civil Disobedience and Non-Violence)