The Man Who Made Us Spend

Hallo Stan,

The Men Who Made Us Spend

Documentary. Jacques Peretti investigates consumerism and confronts some of the men behind bestselling products and sales strategies in this three part series. In this episode, Jacques reveals how the wheel of consumerism is driven by product lifespans and delves into the history of planned obsolescence - of products being 'made to break'. During his investigation, Jacques explains how consumers moved from replacing broken products with new ones to the contemporary attitudes of desiring new products for the sake of fashion and aspiration. This radical transformation in attitudes is at the heart of the consumer appetite and Jacques meets some of the people who have tapped into it, speaking to the companies who have taught consumers to buy into an ever-faster cycle of 'upgrades'. A former senior Apple employee reveals how the company's focus on fashion encourages buying even when innovation slows, and an Ikea executive answers questions about the company's commitment to sustainability. Episode: Jacques Peretti investigates consumerism. This episode, Jacques looks at how consumerism is perpetually driven by product lifespans and 'upgrades'.

Om 22u op de BBC 

Met vriendelijke groet,

Arnoud