'You Are Living
In A Dream World
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."Edward Bernays, Nephew of Sigmund Freud, Propaganda (1928)' http://www.geocrisis.com/cp_bp_dream_world.htm
In A Dream World
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."Edward Bernays, Nephew of Sigmund Freud, Propaganda (1928)' http://www.geocrisis.com/cp_bp_dream_world.htm
In de NRC rubriek Hollands Dagboek was vandaag de theoloog Mario Coolen aan het woord. Hij 'keert terug naar Guatemala waar hij werkte tijdens de burgeroorlog. Op zoek naar informatie over verdwenen vrienden. Coolen woont samen met vriend Henny en hond Kalos. Woensdag 18 maart Ruim dertien uur duurt de vlucht die me van Nederland naar Guatemala brengt. In het vliegtuig worden onafgebroken films vertoond, maar de beelden die door mijn hoofd spelen gaan vooral over de tijd dat ik in Guatemala woonde. In Santa Lucía Cotzumalguapa aan de tropische zuidkust van het land werkte ik acht jaar als theoloog. Samen met collega’s maakte ik me sterk voor de bewustwording en organisatie van indiaanse seizoenarbeiders op de suikerrietplantages, in de Bijbel vonden we een stimulans om de weg van bevrijding in te slaan. Totdat grootgrondbezitters het leger inschakelden om onbarmhartig toe te slaan. Kort na elkaar werden vier van mijn collega’s en ook mijn beste vriend Macabeo Aguilar ontvoerd. Uiteindelijk zou de golf van geweld die Guatemala vooral in de periode 1979-1984 teisterde aan 200.000 mensen het leven kosten.'
Coolen schreef een opmerkelijk stuk, het is alsof alles in een droom is gebeurd, in een absurde wereld, zonder oorzaak en gevolg. Het is alsof alles onvermijdelijk en tegelijkertijd toch bij toeval gebeurde, alsof er geen sociale en politieke factoren hebben meegespeeld. Ineens was de duivel er en brak de hel los. Ineens, onverklaarbaar, alsof de Duivel plotseling had ingegrepen. In werkelijkheid werd Guatemala een hel doordat de grote concerns van de Verenigde Staten hun economische belangen niet beperkt wilden zien door de belangen van de plaatselijke bevolking. En de centrale figuur die deze terreur mogelijk maakte door het te verkopen als een noodzakelijke ingreep van fatsoenlijke mensen tegen de terroristen van het communisme heette Edward Bernays, dezelfde Bernays die ik de afgelopen dagen citeerde in kritische beschouwingen over mijn vak naar aanleiding van een oproep van H.J.A. Hofland om de commerciële massamedia te subsidiëren met belastinggeld.
Even ter herinnering: Edward Bernays, was een neef van Sigmund Freud en de ‘grondlegger van de public relations’, wiens handboek Propaganda als de bijbel van de pr-industrie werd gezien. Bernays stelde het volgende: ‘If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits.' (Propaganda, 2005 ed., p. 71.) Hij noemde 'this scientific technique of opinion-molding the “engineering of consent”.'
In de ogen van Bernays en de Amerikaanse elite, voor wie hij werkte, zou de democratie in chaos eindigen als mensen niet constant en via alle beschikbare kanalen verteld werd wat belangrijk is en wat niet, hoe ze zich moeten gedragen en hoe niet, wat de normen en waarden van een kapitalistische samenleving zijn en wat niet. Het spreekt voor zich dat daarmee de belangen van allereerst en vooral de economische en politieke elite worden gediend. Bernays was ervan overtuigd dat de rijken zich moesten concentreren op ‘regimenting the public mind every bit as much as an army regiments the bodies of its soldiers.’ De Amerikaanse hoogleraar Noam Chomsky schreef over hem: ‘Bernays was drawing from his experience in Woodrow Wilson’s state propaganda agency, the Committee on Public Information. “It was, of course, the astounding success of propaganda during the war that opened the eyes of the intelligent few in all departments of life to the possibilities of regimenting the public mind,” he wrote. His goal was to adapt these experiences to the need of the “intelligent minorities,” primarily business leaders, whose task is “The conscious and intelligent manipulation of the organized habits and opinions of the masses.” Such “engineering of consent” is the very “essence of the democratic process,” Bernays wrote shortly before he was honoured for his contributions by the American Psychological Association in 1949. The importance of “controlling the public mind” has been recognized with increasing clarity as popular struggles succeeded in extending the modalities of democracy, thus giving rise to what liberal elites call “the crisis of democracy” as when normally passive and apathetic populations become organized and seek to enter the political arena to pursue their interests and demands, threatening stability and order. As Bernays explained the problem, with “universal suffrage and universal schooling,… at last even the bourgeoisie stood in fear of the common people. For the masses promised to become king,” a tendency fortunately reversed – so it has been hoped – as new methods “to mold the mind of the masses” were devised and implemented.’ Een dergelijke ‘engineering of consent´ was volgens Bernays juist de ´essence of the democratic process.´
Daarbij was ´controlling the public mind´ van eminent belang voor de rijken en machtigen om het volk in het gareel te houden en in de juiste richting te laten marcheren. Het belang van propaganda begreep ook Sam Zemurray, die uitgestrekte bananenplantages bezat in Midden Amerika. Eerder al had hij een staatsgreep in Honduras gefinancierd om de president ten val te brengen, aangezien die erop had gestaan dat de rijken belasting betaalden over hun grondbezit en zich ook nog eens de Hondurese wet zouden houden. Begin jaren vijftig van de vorige eeuw werd Bernays door Zemurray ingehuurd om de democratische regering van Guatemala ten val te brengen omdat die van plan was grote stukken ongebruikt land van het concern van Zemurray, United Fruit, te confisqueren om het onder de arme boeren te herverdelen. Bernays adviseerde zijn client om ogenblikkelijk een mediahetze te starten. ‘I have the feeling that Guatemala might respond to pitiless publicity in this country,’ zo verklaarde hij later trots. Onder andere via een perscampagne werd de democratische regering afgeschilderd als communistisch. Tegelijkertijd werden prominente Congresleden bewerkt en tenslotte viel de regering dankzij een CIA-complot. Het gevolg was dat er een meedogeloze drie decennia durende oorlog burgeroorlog ontstond waarbij tenminste 200.000 doden vielen. 93 procent werd vermoord door het leger, de doodseskaders en andere door de VS opgeleide gangsters, aldus een officieel overheidsrapport. Het toont aan hoe dodelijk propaganda kan zijn. Maar daarvoor moet eerst de vijand goed in beeld zijn gebracht door leugens en vertekening van de werkelijkeid. Er moet natuurlijk een bedreigende vijand zijn, en iemand moet hem aanwijzen, anders lukt de propaganda niet.
Dit wat betreft de achtergrond die niet door Coolen in de NRC wordt gegeven. Sterker nog, veel van de westerse imperialistische politiek wordt door kranten als de NRC verkocht binnen een nauw omlijnde context die onlangs nog eens door Raymond van den Boogaard zo treffend werd omschreven toen hij mij zonder enige ironie uitlegde dat 'de Amerikanen in Irak zijn om er de democratie te brengen.' Welke feiten ik ook aanvoerde, ik slaagde er niet in om enige nuance in zijn rotsvaste overtuiging aan te brengen.
Voor mogelijke twijfelaars onder ons nog even een boekbespreking:
'The Father of Spin: Edward L. Bernays & The Birth of PR
by Larry Tye
book review by John Stauber and Sheldon
by Larry Tye
book review by John Stauber and Sheldon
Bernays' life was amazing in many ways. He had a role in many of the seminal intellectual and commercial events of this century. "The techniques he developed fast became staples of political campaigns and of image-making in general," Tye notes. "That is why it is essential to understand Edward L. Bernays if we are to understand what Hill and Knowlton did in Iraq--not to mention how Richard Nixon was able to dig his way out of his post-Watergate depths and remake himself into an elder statesman worthy of a lavish state funeral, how Richard Morris repositioned President Bill Clinton as an ideological centrist in order to get him reelected, and how most other modern-day miracles of public relations are conceived and carried out."
Many of the new insights that Tye offers have to do with Bernays's relationship with his family and his uncle Sigmund Freud, whose reputation as "the father of psychoanalysis" owes something to Bernays' publicity efforts. Bernays regarded Uncle Sigmund as a mentor, and used Freud's insights into the human psyche and motivation to design his PR campaigns, while also trading on his famous uncle's name to inflate his own stature.
There is, however, a striking paradox in the relationship between the two. Uncle Sigmund's "talking cure" was designed to unearth his patients' unconscious drives and hidden motives, in the belief that bringing them into conscious discourse would help people lead healthier lives. Bernays, by contrast, used psychological techniques to mask the motives of his clients, as part of a deliberate strategy aimed at keeping the public unconscious of the forces that were working to mold their minds.
Characteristically (and again paradoxically), Bernays was remarkably candid about his manipulative intent. "If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it," he argued in Propaganda, one of his first books. In a later book, he coined the term "engineering of consent" to describe his technique for controlling the masses.
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society," Bernays argued. "Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. . . . In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons . . . who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
This definition of "democratic society" is itself a contradiction in terms--a theoretical attempt to reconcile rule by the few with the democratic system which threatened (and still threatens) the privileges and powers of the governing elite. On occasion, Bernays himself recoiled from the anti-democratic implications of his theory.
During Bernays' lifetime and since, propaganda has usually had dirty connotations, loaded and identified with the evils of Nazi PR genius Joseph Goebbels, or the oafish efforts of the Soviet Communists. In his memoirs, Bernays wrote that he was "shocked" to discover that Goebbels kept copies of Bernays' writings in his own personal library, and that his theories were therefore helping to "engineer" the rise of the Third Reich.
Bernays liked to cultivate an image as a supporter of feminism and other liberating ideas, but his work on behalf of the United Fruit Company had consequences just as evil and terrifying as if he'd worked directly for the Nazis. The Father of Spin sheds new and important light on the extent to which the Bernays' propaganda campaign for the United Fruit Company (today's United Brands) led directly to the CIA's overthrow of the elected government of Guatemala.
The term "banana republic" actually originated in reference to United Fruit's domination of corrupt governments in Guatemala and other Central American countries. The company brutally exploited virtual slave labor in order to produce cheap bananas for the lucrative U.S. market. When a mildly reformist Guatemala government attempted to reign in the company's power, Bernays whipped up media and political sentiment against it in the commie-crazed 1950s.
"Articles began appearing in the New York Times, the New York Herald Tribune, the Atlantic Monthly, Time, Newsweek, the New Leader, and other publications all discussing the growing influence of Guatemala's Communists," Tye writes. "The fact that liberal journals like the Nation were also coming around was especially satisfying to Bernays, who believed that winning the liberals over was essential. . . . At the same time, plans were under way to mail to American Legion posts and auxiliaries 300,000 copies of a brochure entitled 'Communism in Guatemala--22 Facts.'"
His efforts led directly to a brutal military coup. Tye writes that Bernays "remained a key source of information for the press, especially the liberal press, right through the takeover. In fact, as the invasion was commencing on June 18, his personal papers indicate he was giving the 'first news anyone received on the situation' to the Associate Press, United Press, the International News Service, and the New York Times, with contacts intensifying over the next several days."
The result, tragically, has meant decades of tyranny under a Guatemalan government whose brutality rivaled the Nazis as it condemned hundreds of thousands of people (mostly members of the country's impoverished Maya Indian majority) to dislocation, torture and death.
Bernays relished and apparently never regretted his work for United Fruit, for which he was reportedly paid $100,000 a year, a huge fee in the early 1950s. Tye writes that Bernays' papers "make clear how the United States viewed its Latin neighbors as ripe for economic exploitation and political manipulation--and how the propaganda war Bernays waged in Guatemala set the pattern for future U.S.-led campaigns in Cuba and, much later, Vietnam."
As these examples show, Tye's biography of Bernays is important. It casts a spotlight on the anti-democratic and dangerous corporate worldview of the public relations industry. The significance of these dangers is often overlooked, in large part because of the PR industry's deliberate efforts to operate behind the scenes as it manages and manipulates opinions and public policies. This strategy of invisibility is the reason that PR academic Scott Cutlip refers to public relations as "the unseen power."
Bernays pioneered many of the industry's techniques for achieving invisibility, yet his self-aggrandizing personality drove him to leave behind a record of how and for whom he worked. By compiling this information and presenting it to the public in a readable form, Tye has accomplished something similar to the therapeutic mission that Freud attempted with his patients--a recovery of historical memories that a psychoanalyst might term a "return of the repressed."
Published in PR Watch, Second Quarter 1999, Volume 6, No. 2
Many of the new insights that Tye offers have to do with Bernays's relationship with his family and his uncle Sigmund Freud, whose reputation as "the father of psychoanalysis" owes something to Bernays' publicity efforts. Bernays regarded Uncle Sigmund as a mentor, and used Freud's insights into the human psyche and motivation to design his PR campaigns, while also trading on his famous uncle's name to inflate his own stature.
There is, however, a striking paradox in the relationship between the two. Uncle Sigmund's "talking cure" was designed to unearth his patients' unconscious drives and hidden motives, in the belief that bringing them into conscious discourse would help people lead healthier lives. Bernays, by contrast, used psychological techniques to mask the motives of his clients, as part of a deliberate strategy aimed at keeping the public unconscious of the forces that were working to mold their minds.
Characteristically (and again paradoxically), Bernays was remarkably candid about his manipulative intent. "If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it," he argued in Propaganda, one of his first books. In a later book, he coined the term "engineering of consent" to describe his technique for controlling the masses.
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society," Bernays argued. "Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. . . . In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons . . . who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
This definition of "democratic society" is itself a contradiction in terms--a theoretical attempt to reconcile rule by the few with the democratic system which threatened (and still threatens) the privileges and powers of the governing elite. On occasion, Bernays himself recoiled from the anti-democratic implications of his theory.
During Bernays' lifetime and since, propaganda has usually had dirty connotations, loaded and identified with the evils of Nazi PR genius Joseph Goebbels, or the oafish efforts of the Soviet Communists. In his memoirs, Bernays wrote that he was "shocked" to discover that Goebbels kept copies of Bernays' writings in his own personal library, and that his theories were therefore helping to "engineer" the rise of the Third Reich.
Bernays liked to cultivate an image as a supporter of feminism and other liberating ideas, but his work on behalf of the United Fruit Company had consequences just as evil and terrifying as if he'd worked directly for the Nazis. The Father of Spin sheds new and important light on the extent to which the Bernays' propaganda campaign for the United Fruit Company (today's United Brands) led directly to the CIA's overthrow of the elected government of Guatemala.
The term "banana republic" actually originated in reference to United Fruit's domination of corrupt governments in Guatemala and other Central American countries. The company brutally exploited virtual slave labor in order to produce cheap bananas for the lucrative U.S. market. When a mildly reformist Guatemala government attempted to reign in the company's power, Bernays whipped up media and political sentiment against it in the commie-crazed 1950s.
"Articles began appearing in the New York Times, the New York Herald Tribune, the Atlantic Monthly, Time, Newsweek, the New Leader, and other publications all discussing the growing influence of Guatemala's Communists," Tye writes. "The fact that liberal journals like the Nation were also coming around was especially satisfying to Bernays, who believed that winning the liberals over was essential. . . . At the same time, plans were under way to mail to American Legion posts and auxiliaries 300,000 copies of a brochure entitled 'Communism in Guatemala--22 Facts.'"
His efforts led directly to a brutal military coup. Tye writes that Bernays "remained a key source of information for the press, especially the liberal press, right through the takeover. In fact, as the invasion was commencing on June 18, his personal papers indicate he was giving the 'first news anyone received on the situation' to the Associate Press, United Press, the International News Service, and the New York Times, with contacts intensifying over the next several days."
The result, tragically, has meant decades of tyranny under a Guatemalan government whose brutality rivaled the Nazis as it condemned hundreds of thousands of people (mostly members of the country's impoverished Maya Indian majority) to dislocation, torture and death.
Bernays relished and apparently never regretted his work for United Fruit, for which he was reportedly paid $100,000 a year, a huge fee in the early 1950s. Tye writes that Bernays' papers "make clear how the United States viewed its Latin neighbors as ripe for economic exploitation and political manipulation--and how the propaganda war Bernays waged in Guatemala set the pattern for future U.S.-led campaigns in Cuba and, much later, Vietnam."
As these examples show, Tye's biography of Bernays is important. It casts a spotlight on the anti-democratic and dangerous corporate worldview of the public relations industry. The significance of these dangers is often overlooked, in large part because of the PR industry's deliberate efforts to operate behind the scenes as it manages and manipulates opinions and public policies. This strategy of invisibility is the reason that PR academic Scott Cutlip refers to public relations as "the unseen power."
Bernays pioneered many of the industry's techniques for achieving invisibility, yet his self-aggrandizing personality drove him to leave behind a record of how and for whom he worked. By compiling this information and presenting it to the public in a readable form, Tye has accomplished something similar to the therapeutic mission that Freud attempted with his patients--a recovery of historical memories that a psychoanalyst might term a "return of the repressed."
Published in PR Watch, Second Quarter 1999, Volume 6, No. 2
Maar daarover geen woord in het Hollands Dagboek van theoloog Mario Coolen. Deze feiten waren kennelijk niet relevant voor zijn betoog. Dit soort informatie is kennelijk niet relevant voor de doorsnee NRC-lezer die al die jaren wordt verteld hoe voortreffelijk het westers democratisch model is.
"Those unaware are unaware of being unaware"
- Merrill Jenkins, Monetary Realist
'The corporate mass-media serve to divert the unwashed masses and reinforce the basic social values: passivity, submissiveness to authority, the overriding virtue of greed and personal gain, lack of concern for others, fear of real or imagined enemies, etc. “The goal is to keep the bewildered herd bewildered. It’s unnecessary for them to trouble themselves with what’s happening in the world. In fact, it’s undesirable — if they see too much of reality they may set themselves to change it.” — Noam ChomskyM.I.T. professor of linguistics prolific author & U.S. foreign policy critic What Uncle Sam Really Wants
- Merrill Jenkins, Monetary Realist
'The corporate mass-media serve to divert the unwashed masses and reinforce the basic social values: passivity, submissiveness to authority, the overriding virtue of greed and personal gain, lack of concern for others, fear of real or imagined enemies, etc. “The goal is to keep the bewildered herd bewildered. It’s unnecessary for them to trouble themselves with what’s happening in the world. In fact, it’s undesirable — if they see too much of reality they may set themselves to change it.” — Noam ChomskyM.I.T. professor of linguistics prolific author & U.S. foreign policy critic What Uncle Sam Really Wants
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