Zoals CNN terecht meldt: 'International Branding Campaign' en de Nederlandse commerciele media zijn helemaal in de wolken. Van een nieuwe wereld orde is natuurlijk geen sprake, maar het bekt lekker, net zoals ten tijde van Bush senior. Het enige gevolg van die nieuwe orde was nog meer bloed, nog meer geweld, nog meer expansionisme. En vergeet u 1 ding niet: 'Effective branding means sensitivity to customer feelings and experience' Het is net als Marlboro sigaretten, je voelt je na zo'n paffertje als een cowboy op een paard.
"At the end of Obama's Friday press conference, French President Nicolas
Sarkozy addressed the issue directly, speaking through an interpreter. "It
feels really good to be able to work with a U.S. President who wants to
change the world and who understands that the world does not boil down to
simply American frontiers and borders," he said. "And that is a hell of a
good piece of news for 2009."
Barack Obama's New World Order
By Michael Scherer / Strasbourg Friday, Apr. 03, 2009
The United States is still the same country it was a year ago, give or take
about 6 million jobs. But its international branding campaign, as led by
the new President, Barack Obama, is so different that the rest of the world
might be forgiven if it has to do a double take.
Most of the hallmarks of the foreign policy of George W. Bush are gone. The
old conservative idea of "American exceptionalism," which placed the U.S.
on a plane above the rest of the world as a unique beacon of democracy and
financial might, has been rejected. At almost every stop, Obama has made
clear that the U.S. is but one actor in a global community. Talk of
American economic supremacy has been replaced by a call from Obama for more
growth in developing countries. Claims of American military supremacy have
been replaced with heavy emphasis on cooperation and diplomatic hard labor.
(Read "Obama in Europe: Facing Four Big Challenges.")
The tone was set from Obama's first public remarks in London on Wednesday,
at a press conference with Prime Minister Gordon Brown, where the American
President said he had come "to listen, not to lecture." At a joint
appearance with German Chancellor Angela Merkel in Baden-Baden on Friday, a
German reporter asked Obama about his "grand designs" for NATO. "I don't
come bearing grand designs," Obama said, scrapping the leadership role the
U.S. maintained through the Cold War. "I'm here to listen, to share ideas
and to jointly, as one of many NATO allies, help shape our vision for the
future."'
Lees verder: http://www.time.com/time/world/article/0,8599,1889512,00.html?xid=rss-topstories-cnnpartner
maandag 6 april 2009
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