maandag 30 maart 2009

De Commerciele Massamedia 199


Leest u dit artikel en u weet waarom nu ineens de Nederlandse journalisten de toekomst van de commerciele massamedia een issue vinden. Onthoudt u deze vuistregel: het zijn de hoofdapen die bepalen wat belangrijk is en wat niet, wat de werkelijkheid is en wat niet. En vervolgens herhalen de bij-apen deze waarheid. Alleen is in dit geval de analyse van het probleem veel scherpzinniger dan die van bijvoorbeeld Henk Hofland of van Jan Marijnissen. Leest u zelf:

'The Death and Life of Great American Newspapers
by JOHN NICHOLS & ROBERT W. MCCHESNEY
March 18, 2009

Communities across America are suffering through a crisis that could leave a dramatically diminished version of democracy in its wake. It is not the economic meltdown, although the crisis is related to the broader day of reckoning that appears to have arrived. The crisis of which we speak involves more than mere economics. Journalism is collapsing, and with it comes the most serious threat in our lifetimes to self-government and the rule of law as it has been understood here in the United States.

After years of neglecting signs of trouble, elite opinion-makers have begun in recent months to recognize that things have gone horribly awry. Journals ranging from Time, The New Yorker, The Atlantic and The New Republic to the New York Times and the Los Angeles Times concur on the diagnosis: newspapers, as we have known them, are disintegrating and are possibly on the verge of extinction. Time's Walter Isaacson describes the situation as having "reached meltdown proportions" and concludes, "It is now possible to contemplate a time in the near future when major towns will no longer have a newspaper and when magazines and network news operations will employ no more than a handful of reporters." A newspaper industry that still employs roughly 50,000 journalists--the vast majority of the remaining practitioners of the craft--is teetering on the brink.

Blame has been laid first and foremost on the Internet, for luring away advertisers and readers, and on the economic meltdown, which has demolished revenues and hammered debt-laden media firms. But for all the ink spilled addressing the dire circumstance of the ink-stained wretch, the understanding of what we can do about the crisis has been woefully inadequate. Unless we rethink alternatives and reforms, the media will continue to flail until journalism is all but extinguished.
Let's begin with the crisis. In a nutshell, media corporations, after running journalism into the ground, have determined that news gathering and reporting are not profit-making propositions. So they're jumping ship. The country's great regional dailies--the Chicago Tribune, the Los Angeles Times, the Minneapolis Star Tribune, the Philadelphia Inquirer--are in bankruptcy. Denver's Rocky Mountain News recently closed down, ending daily newspaper competition in that city. The owners of the San Francisco Chronicle, reportedly losing $1 million a week, are threatening to shutter the paper, leaving a major city without a major daily newspaper. Big dailies in Seattle (the Times), Chicago (the Sun-Times) and Newark (the Star-Ledger) are reportedly near the point of folding, and smaller dailies like the Baltimore Examiner have already closed. The 101-year-old Christian Science Monitor, in recent years an essential source of international news and analysis, is folding its daily print edition. The Seattle Post-Intelligencer is scuttling its print edition and downsizing from a news staff of 165 to about twenty for its online-only incarnation. Whole newspaper chains--such as Lee Enterprises, the owner of lare and medium-size publications that for decades have defined debates in Montana, Iowa and Wisconsin--are struggling as the value of stock shares falls below the price of a single daily paper. And the New York Times needed an emergency injection of hundreds of millions of dollars by Mexican billionaire Carlos Slim in order to stay afloat.'

1 opmerking:

Sonja zei

Zo, dat is een goed artikel!
Ik plak er nog even aan vast:
The place to begin crafting solutions is with the understanding that the economic downturn did not cause the crisis in journalism; nor did the Internet. The economic collapse and Internet have greatly accentuated and accelerated a process that can be traced back to the 1970s, when corporate ownership and consolidation of newspapers took off. It was then that managers began to balance their books and to satisfy the demand from investors for ever-increasing returns by cutting journalists and shutting news bureaus. Go back and read a daily newspaper published in a medium-size American city in the 1960s, and you will be awed by the rich mix of international, national and local news coverage and by the frequency with which "outsiders"--civil rights campaigners, antiwar activists and consumer advocates like Ralph Nader--ended up on the front page.

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