Friedan, said Shteir, understood early on that Schlafly had grassroots appeal. The others just don’t seem to grasp that Schlafly represents actual women. The only time they seriously grapple with why conservative housewives fear the ERA is when Steinem says, “Revolutions are messy. People get left behind.” But the consensus seems to be that that’s just the way it is.

Well, maybe so. Certainly nothing would bring around the hard-core evangelicals and racists Schlafly allied herself with to grow the movement. Almost 50 years later, those people are still here, voting for Donald Trump as God’s instrument, just like King David. But anti-feminism claimed some women whom feminists should have sought to persuade, too. Although, as Jane Mansbridge writes in Why We Lost the ERA, pro-ERA activists gave conflicting and confusing responses to anxieties about drafting women and unisex bathrooms, the real issue was not these things. It was that many women raised to be traditional homemakers, supported by their husbands and respected in their communities, found their pedestals knocked out from under them practically overnight. It was not irrational for them to think the ERA would mean they would lose out in divorce, which was rampant in the 1970s, even if the laws on alimony and child custody would protect them less than they believed. Nor were they wrong to believe that the status of homemaking was being drastically lowered even as, for many of them, it was too late to choose a different path.
The segments devoted to the womens movement raise issues that are still with us: pragmatism versus revolution, compromise versus purity, winning power inch-by-inch within the system versus raising your battle cry outside it. Bella Abzug is the practical politician. At the 1972 Democratic National Convention she abandons Shirley Chisholm, who has no chance of winning the nomination, in hopes of gaining concessions on abortion rights from McGovern. Although she supports lesbian rights, she has to be argued into fighting for them. Gloria Steinem is more of a risk-taker and an idealist (“Youre a dilettante, Abzug tells her during one of their numerous disagreements). But Steinem doesnt need to get elected or pass bills in Congress.
Mrs. America plays deliciously with the unacknowledged common problem of both feminist and anti-feminists: men. Steinem is pornified in Screwmagazine. Ruckelshaus, the lone Republican feminist portrayed, has to manage five kids and a house while her husband, a genuinely nice guy, has more important things to do. The feminists are betrayed by George McGovern and then by Jimmy Carter. On the other side, Schlafly has to massage the ego of her husband, Fred Schlafly, a prominent right-wing lawyer who is not always happy that she’s a star, even though he helps make her one. In one disturbing scene, he insists on sex when she is obviously exhausted. (Her biographer, Donald Critchlow, protested that she had a great marriage, Fred worshipped her, and he would never have done such a thing.)
Phyllis Schlafly has to contend with patronizing and exploitative male politicians, too. Her original passion was for the very male field of foreign policy; anti-feminism was the fallback. She wrote the hugely influential pro–Barry Goldwater book A Choice Not an Echo, but he doesn’t mention her in his memoirs. She backs Ronald Reagan but doesn’t get the cabinet position she thinks he promised her.
The last shot of the series shows her aproned and sad, peeling apples at her kitchen table. If only that had been the real-life end of the Phyllis Schlafly story! On the feminist side, the movement took years to recover from the defeat of the ERA. The parting frames of Mrs. America tell us that, almost four decades after the deadline, it’s been ratified in Nevada (2017), Illinois (2018), and Virginia (2020)—for the required 38 states. Resurrection or empty gesture? The battle goes on.