dinsdag 3 april 2007

De Commerciele Massamedia 49

'Big Media Runs to the Nanny State
By Dean Baker
t r u t h o u t Columnist

In today's hyper-competitive market economy, we all know what happens to businesses that can't compete: they run to the government for help. That is exactly what Viacom did last month as it became concerned about its future prospects in the Internet age.
Viacom is one of the world's biggest media companies. It owns MTV, Comedy Central, Showtime and Paramount Pictures in addition to many other cable networks. Its gross revenue was almost $10 billion last year and its profits were $1.26 billion. It also manages to write very healthy paychecks for its top executives. Three years ago, it split $160 million in compensation among its top three executives, enough to support almost 15,000 workers for a year at the minimum wage.
But all is not well at Viacom. Its stock price is down by close to 10 percent over the last year and a half, the period since it decoupled itself from CBS, reversing an earlier merger. Apparently the markets question Viacom's ability to prosper in a world in which web postings of video clips, produced spontaneously by millions of people around the world, take up an increasing portion of the time of its potential audience.
The point is fairly simple: if people are watching video clips that college students or frustrated office workers produce in their spare time, they will have less time to watch the latest Britney Spears MTV clip or the newest third-rate comedy flick from Paramount Pictures. To deal with this problem, Viacom wants the government to shut down the competition. It sued YouTube last month to require it to get advance approval for any copyright-protected material that gets posted on its site.'

Lees verder: http://www.truthout.org/docs_2006/040307K.shtml

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