'Palestinians must learn media skills
Israel is easy winner in the propaganda game
By Stuart Littlewood*28 May 2008
Stuart Littlewood argues that lack of media savvy Palestinians and Western broadcasters’ – including the BBC's – tendency to choose inept Palestinian interviewees is allowing Israel literally to get away with murder. He calls for a shrewd Palestinian communication strategy, a more proactive style and the right people to carry it off.Some time ago Hamas complained that the Palestinian Authority was not getting its message across thanks to "poorly qualified or unqualified spokespersons with inadequate political and linguistic abilities".Diplomacy had failed and the Palestinians needed “professional spokespersons with excellent knowledge of the world and mastery of foreign languages, especially English, to tell the world in a straightforward manner that Israel is a murderer, liar and land thief..." How right Hamas is. Israel is the undeserving winner in the propaganda game. The Palestinians squander their chances and make little impact even though truth and justice are on their side. They occupy the moral high ground but consistently lose the all-important war of words. Why? The Palestinian General Delegation in London, for example, is blessed with two very talented people who should be making an impression. Professor Manuel Hassassian took up his post as ambassador two and a half years ago, arriving at a critical moment in Palestinian diplomacy. He's an academic “big gun” – a BA in Political Science from the American University of Beirut, an MA in International Relations from Toledo University, Ohio, USA, and a PhD in Comparative Politics from the University of Cincinnati, Ohio, USA. Before his appointment to this vital London job he was executive vice-president of Bethlehem University as well as professor of political science and president of the Palestinian-European-American Cooperation in Education (PEACE) programme. Among other things, he's an expert on Palestinian civil society and citizenship, the right of refugees to return and church affairs. And he’s very articulate. Husam Zomlot is the Oxford Research Group's Middle East consultant and political adviser to the Palestinian diplomatic effort in the UK. Another highly qualified academic, Zomlot has a BA in Economics and Political Science, an MSc in Development Studies, and his PhD thesis dealt with international peace building and post-conflict reconstruction aid programmes.He has worked with the UN, the London School of Economics and the Palestine Economic Policy Research Institute. He lectured on international economics at the University of London and has contributed to several books, including State formation in Palestine: viability and governance during a social transformation – heavy stuff by the sound of it. Zomlot is an expert on the Arab-Israeli conflict, Palestinian and Arab politics, transitional economies, and bilateral and multilateral negotiations. These are the voices appointed to speak to Western diplomats and media on behalf of a dispossessed, tormented and humiliated people in what is possibly the world’s hottest of hot-spots. The General Delegation also has a public relations person, so with a team like this the Palestinians surely can't go wrong. During the Palestinian elections (January 2006) I tuned in to British TV and radio expecting informed comment from key Palestinians. The BBC wheeled in people whose English was often so bad as to be almost unintelligible, while giving generous air-time to well-rehearsed Israeli propagandists.'
Lees verder: http://www.redress.cc/palestine/slittlewood20080528
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