US media needs to tone down the self-
importance
The problem with Trump presidential press conferences, it rapidly becomes clear, is that they will be much like Trump campaign-trail press conferences – very long, rambling, combative, defensive, flaky on detail, lacking all focus. Oh! and wholly scathing about his foes in the press. Yes, but… how, over at least four years, do you report such inchoate events? Especially if, like CNN, you’re number one on the Trump hate list?
The one thing you absolutely don’t do is what CNN did in the minutes after Trump finally stalked from the stage: assemble six talking heads from your political staff and watch them solemnly agree that what we’d just seen was rambling, combative, flaky et al. The besetting sin of American journalism is self-importance. Aggrieved, pompous self-importance won’t do this job. But a full term of it will surely appear to confirm the one thing Trump devotees believe: that he’s getting a raw deal from an antagonistic press. That a spew of facts and a torrent of adjectives don’t matter much. That fine-tuning is an east coast liberal obsession. That this rambling, combative, 45th president can’t be as bad as these men in suits say he is.
https://www.theguardian.com/media/2017/feb/19/what-sells-magazines-peppa-pig-abcs-playboy
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