vrijdag 1 december 2006

The New York Times

Als u wilt weten hoe de Nederlandse commerciele massamedia aan hun berichtgeving komen, dan kunt u net zo goed uzelf meteen gratis abonneren op de New York Times. Dan krijgt u het nieuws uit de eerste hand en bovendien is de NYT breder geinformeerd dan de steeds provincialer berichtende Nederlandse massemedia. Leest u deze email:

'Van: NYTimes.com [mailto:insidenytimes@nytimes.com]

Onderwerp: @Times: Enroll in the Free Times Reader Beta Today
@TIMES - Inside NYTimes.com
Thursday, November 30, 2006
-----------------------------------------
Dear @ Times Subscriber,
We want to give you the opportunity to be among the first to
experience Times Reader, a new application which enhances the
onscreen reading experience.
Embrace the easy-to-read format
Times Reader uses the same font and column structure you see
in the printed paper. Also, there is no scrolling necessary -
- just use the arrow keys on your keyboard to turn the page.
Read it offline
In just about one minute you can sync up Times Reader to the
Web site to retrieve the latest news and photos.
Don't miss a thing
"What's Read" allows you to quickly see how much of the paper
you've read and lets you easily navigate to unread articles.
Browse the "News in Pictures"
View a slide show with all of today's photos and click on a
specific photo to read the related article.
Make it your own
Use tools to save, print and e-mail documents. You can also
highlight and annotate passages within the text of articles.
Read it anywhere
TimesReader automatically adjusts to fit any screen size,
from an ultra mobile computing device to a ten-foot display.
Download the Times Reader today. It's free!
http://firstlook.nytimes.com/index.php?cat=4&excamp=mkt_attimesreadertext

Sincerely,
The NYTimes.com Marketing Team

1 opmerking:

  1. Ik hoor zojuist in een reclamespotje dat de Volkskrant een nieuw lettertype heeft... hèhè... nu iets gaan doen aan de berichtgeving wellicht...?

    tja... verpakking en marketing krijgen in de commerciële wereld altijd meer aandacht dan het produkt zelf...

    BeantwoordenVerwijderen